Visualize
Where do I stand?
See how your business looks to customers — and to the AI assistants they ask. What shows up, what's missing, what's out of date.
FOR PLUMBERS, ELECTRICIANS, LANDSCAPERS & LOCAL PROS
Your customers are asking AI who to call. Let's make sure it's you.
More of your customers ask ChatGPT and Google's AI who to call. My free Site Scorecard shows how your business looks to them — and exactly what to fix. No jargon. No retainer.
Chris Batdorf, your guideSmall-town roots · big-company digital & AI
HOW IT HELPS
Visualize. Connect. Bloom.
When owners admit they should be doing something with AI, the next words are almost always: "I don't know where to start, why it isn't working, or what to do better." Those are exactly the three questions VCB answers.
Connect
Why isn't it working?
Spot the broken links between your website, Google profile, listings and reviews, so they all tell the same clear story.
Bloom
What do I do about it?
Get a plain-English fix list, quick wins first, that you or your web person can knock out — then watch the calls come in.
WHAT YOU GET
Simple, honest, and sized for a small business.
I'm just getting started, so the scorecard is free while I fine-tune it. Start there — you'll know in minutes whether it helps.
FREE · AVAILABLE NOW
Free Site Scorecard
Enter your website and get a score plus specific, plain-English suggestions for that page — how you look to customers and to AI assistants like ChatGPT and Google's AI answers.
Try it free →NEW
Full report & fix list
$100one time · no retainer
- A personalized report on your whole site, in your inbox
- What's holding you back with customers and AI assistants
- A prioritized fix list with step-by-step instructions
LATER
For local web & marketing pros
If the scorecard proves useful, I'll offer it under your name, so small agencies and freelancers can serve their own clients better.
Interested? Email me →WHAT I BELIEVE
Six things I believe about AI and small business.
Customers find and choose businesses differently now. Here's what that means for a small business — and for how I help.
01
AI isn't just a search box.
Most small businesses use AI to look things up — and miss that their customers now use it to decide who to call. You have to make sense to people and to the AI working for them.
02
Foundation before flash.
A clean customer list and one trusted home for your business info come first. New tools on a messy foundation just make mistakes faster.
03
Automate the busywork, keep the handshake.
Let automation handle follow-ups, scheduling and first answers. Keep a real person on the moments that matter — a big quote, a refund, an upset customer.
04
Real beats generated.
As the internet fills up with AI filler, your real story, real photos and real customers are what set you apart — to people and to the AI that summarizes the web.
05
Earn trust, don't mine it.
Use only what customers choose to share, be upfront when AI is involved, and never use what you know against them.
06
You own the know-how.
I'll show you what to fix and exactly how, in plain English — then get out of the way. No retainer, no black box.
HOW IT WORKS
Three steps. No sales pitch.
1
Enter your website
Pop in your web address at sitescorecard.ai. It's free, and nobody's going to call you.
2
See your score
Find out how you show up to customers and to AI assistants — and where you're losing them.
3
Fix what matters
Get specific, plain-English suggestions for your page. Do them yourself or hand them to your web person.
ABOUT
Big-company smarts. Small-town handshake.
Hi, I'm Chris. I grew up on a small family farm in a small town, and I've spent my career inside a big company leading digital products, marketing technology and, lately, AI.
I've watched AI become a real advantage for big companies. My worry is the businesses I grew up around — the plumbers, electricians, landscapers and agronomists who keep a town running — getting pushed aside because AI can't see them. It feels a lot like 1999, when the shops without a website got stuck in the Yellow Pages.
VCB is my way of helping small businesses stay relevant: simple, useful tools and plain-English advice, sized for a small-business budget.
Off the clock, I'm with my family, out on a trail or sitting by a fire. I also volunteer with Farm Rescue, helping farm families get through a crisis.
Small-town farm rootsQuad Cities, IowaDigital & AI leader
OFF THE CLOCK
Where the best ideas show up.
Trails, coastlines and back roads. I do my best thinking outside — and I've learned the right view changes how you see everything else.
In 1999, the businesses without a website got left in the Yellow Pages. Today, it's the ones AI can't see.
Let's make sure that's not you. Check your business free →
Find out how AI sees your business.
The Site Scorecard is free while I fine-tune it. Get your score and a plain-English list of what to fix — no sales call, no retainer.
Get my free scorecardQuestions? Email me at chris@vcbatdorf.com